As a company and as athletes, our goal is to be better than yesterday. Whether it's using the most technically advanced and sustainable materials or giving our all in every training session, our determination to improve is what drives us.

Yosh Cycling is a family run company that began from the desire to combine the passions of cycling, ultra-triathlon competition and a career in graphic design into original, comfortable, high quality cycling and triathlon apparel.

As a dedicated distance athlete, co-owner Josh is extremely demanding on athletic apparel, particularly the more technical garments like bib shorts and triathlon suits. It is paramount that garments don’t cause injuries, such as chafing; don’t impede performance due to having been made from sub-standard fabrics; or simply wear out too fast.

Our garments are produced from premium Italian fabrics and chamois selected for their technical attributes to optimise performance and provide supreme comfort. In some instances, we use European materials, natural materials or those for which their uniqueness matters, such as recycled plastic fabrics.

We have just embarked on a move towards a more considered trading approach, to better reflect our vision for a more responsible and sustainable future. We have implemented some new processes, including introducing recycled fabrics where practical; a focus on limiting our carbon impact with sustainable packaging – we have already converted to 100% Compostable Mailers; and a pledge to giving back to humanitarian and environmental organisations.

While our focus is still to produce boldly designed, premium quality cycling and triathlon apparel, we want to do it in a way that has zero negative impact on our environment.